How Pharow hired an Account Executive in 24 days.
Turn a top performing SDR into a closer so the Head of Sales could refocus on strategy while handling a massive flow of leads.
24days
Time to fill
92%
CV relevance
9days
Time to hire
Too many leads. Not enough closers.
Pharow’s lead gen engine is running at full capacity. The transactional sales cycle is fast and means handling many deals at the same time.
the Head of Sales was absorbing the operational work (demos & closing) at the expense of the strategic vision.
Target profile
Account Executive
Experience
SDR > 2 years
Hard Skills
Sales pipeline management
Soft Skills
Interpersonal intelligence
A highly targeted search
Rather than flooding our partner with CVs, we identified 45 relevant profiles, some of them at early stage startups, from our talent pool of 700+ SDRs. We targeted top performers frustrated by the lack of a path to an Account Executive role.
- 45
Candidates approached
We drew on our candidate pool (700 profiles) and used a direct approach on 150 SDR profiles.
- 14
Candidates sent to the client
We validated each candidate’s track record, hard and soft skills, and checked that the candidate’s and the company’s expectations matched.
Process and closing
4 of 14 profiles were sent to Pharow. 100% got a first interview. The Account Executive hire was closed just 9 days after the candidate was presented, despite four other hiring processes running in parallel.
A record onboarding
Maël already had closing basics, gained by regularly shadowing one of the AEs on his former team. His time at an early stage startup, combined with excellent soft skills, helped him find his feet quickly and grow into the Account Executive role at Pharow.
Testimonial
« Thanks to Lity, we were able to talk with currently employed, highly relevant candidates we would never have reached on our own or through a simple job post, and the follow-up was excellent all the way through reference checks. »
Alexis Martel
Co-founder & COO @Pharow · Pharow
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