How Shiroo hired a Business Development Representative in 13 days.
Find a BDR able to sell a dual offer (SaaS and Consulting) to a niche industrial target without losing sales clarity.
13days
Time to fill
100%
CV relevance
7days
Time to hire
Securing the transition despite a change in strategy.
After a strategic pivot led to the quick departure of the BDR in the role, Shiroo needed to keep its opportunities moving. The role called for someone able to learn two different sales models (software and services) very quickly to keep the pipeline full.
The complexity of the industrial target. It is a demanding sector that requires resilience and a strong ability to self-manage in an environment that is still not very structured.
Target profile
Business Development Representative
Experience
Hunter mindset with strong curiosity about tech.
Soft Skills
Energy, resourcefulness in a “chaotic” environment and a desire to learn.
Hard Skills
Cold calling, objection handling and CRM discipline.
Going beyond standard sourcing and activating referrals.
With a small talent pool in Lyon, we contacted passive candidates open to opportunities. At the same time, we reached out to our network of Paris-based candidates planning a move to Lyon to widen the search.
- 32
Candidates approached
Direct approach of 32 profiles from companies known as sales training grounds and from well-known prospecting agencies.
- 1
Candidates sent to the client
One profile shortlisted for his background in a prospecting agency. Having worked on around thirty different accounts (SaaS and Consulting), he had proven his adaptability and his ability to handle a high volume of calls.
Process and closing
A very fast process thanks to Shiroo’s involvement. We handled a counteroffer risk openly, which secured the candidate by building a relationship of trust.
Securing the pipeline and aiming for closing.
We expect this hire (currently onboarding) to stabilize lead generation right away. Beyond the BDR role, the goal is to build the candidate’s skills across the full sales cycle so he can eventually move into an Account Executive role.
Testimonial
« We had the opportunity to work with Lity on the search for a BDR. Alexandre really listened and quickly understood our challenges as well as the urgency of the need. In less than a month, our new hire was found, and today he’s a key person in our acquisition strategy. »
Florian Baron
General Manager · Shiroo
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