How Smappen hired an Account Executive in 18 days.
Urgently ensure continuity on the French market after the incumbent moved internally to the US/Canada market.
18days
Time to fill
94%
CV relevance
14days
Time to hire
Protecting the core market by winning prospects who already use a similar tool.
The French market is Smappen’s historic core market. The goal is no longer just to introduce their value proposition, but to win over prospects already equipped with similar solutions. The replacement therefore needs to run more complex sales cycles by questioning the tools already in place.
Replacing a tool already in place requires a higher level of sales maturity. We needed an experienced profile able to challenge prospects’ convictions and show concretely what Smappen adds compared with their current solution.
Target profile
Account Executive
Experience
4+ years in B2B SaaS Sales
Hard Skills
Advanced command of discovery and closing
Soft Skills
Active listening and empathy
Activating the candidate network. Building on the Lity talent pool.
With B2B SaaS profiles scarce in the Toulouse area, we activated our "trusted network". Rather than starting from scratch, we reached out to our pool of already qualified candidates, carefully maintained over several months, and set up targeted referrals to gain speed and quality.
- 26
Candidates approached
Direct approach of profiles from the SaaS ecosystem (scale-ups and startups) with a strong feedback culture.
- 5
Candidates sent to the client
5 experienced profiles shortlisted. We chose to present 2 more "junior" profiles with real growth potential and a good match with Smappen’s culture.
Process and closing
Smappen’s responsiveness and commitment let us move fast while keeping a high bar. Closing required close collaboration to secure the final candidate, who was in advanced talks with a competitor and dealing with personal constraints.
A smooth, secure transition. A stronger sales team.
We hope this hire (the candidate is about to start) will allow a calm transition as the current employee leaves for the Canadian market. This new profile should bring the stability and seniority needed to maintain the France team’s performance and reach the next stage of growth.
Testimonial
« Remarkable efficiency, driven by great responsiveness and highly relevant targeting. We’ve already made 5 hires with Lity, and I don’t think we’re going to stop there! »
Laurent Leclerc
Co-founder · Smappen
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